Traditional Irish Music
The ITMA have launched their new website and designer Mary Doherty of Red Dog provides some insight into the challenge involved. She writes: "Irish Traditional Music Archive (ITMA) acts as an amazing resource for this dynamic, shape-shifting art form, one that is at once an intrinsic part of local Irish communities and part of an astounding global interest. Irish traditional music is a living tradition and it was this that attracted Red Dog as designers - we wanted to create an identity that would reflect this and breathe life across all of ITMAs touchpoints. While Irishness is a key part of what ITMA is about, giving expression to this needed to be done in a nuanced and sensitive way, avoiding any overused clichés.
So where did we begin? We began as always by listening. We ran several workshop sessions and held one-to-one interviews – these were very motivating as the ITMA staff themselves really believe in the great work they do and feel they have so much more to offer in the future. All of our rich learnings formed the creative brief – a document which outlines the why, who and what to our design team. As visual research they felt that they needed to roll their sleeves up and go into ITMA and touch/feel the pieces they have there, look at instruments, listen to music and review the hundreds of printed pieces they have there (which anyone can access by the way).
You can read the full post here and also check out the new site.
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