3. The joy of a 'Short' news story for artists

Artists struggle when it comes to the issue of marketing and promotion of their work. There are very few ‘outlets’ where content can be posted, and for that reason, artists never develop the skills necessary to operate effectively in the online environment. We see it repeatedly in the emails we receive each week, as artists and organisations seek ways to get their story out. Taking the time to craft a short story is something everyone should do.

Every artist has within them a vast depth of information and knowledge that is of interest to readers. This is, after all a genre of music where thousands of people engage every day in learning their own instrument. When they go online they may need some inspiration. What makes a great tune? What inspired that song?. How did that collaboration come about? People are interested when you give away something, be it tips, insight, life lessons.

Articles don’t need to be thousands of words. A well-written quote combined with an image and a video/audio is all it takes.

On Tradconnect we have created Newsdesk, a place where artists can post short news stories that we can pick up on. If we like them, we edit them into a news article that we post on our homepage here on Tradconnect.

Here are some example

Roithléan confirms Saileog Ní Cheannabháin to be among the master weavers of Irish traditional music today

New single and 'Grand Social' launch for The Rattling Kind on 3rd December 2016

Watch the new JigJam video in advance of the release of 'Hello World' on 22nd October

Watch the new promotional video from Baile an Salsa

So take inspiration from the above, and add your short article ( with image and YouTube video or Soundcloud audio) to our Newsdesk

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