The power of social media in promoting your Traditional Album

The power of social media when promoting your album can be seen in our top ten traditional albums by views received on TradConnect.   This is a slightly imperfect way of viewing albums but it does give some indication of the power of social media these days. It is also true to say that you can't really compare Donal Donnelly's album Tremolo against Kevin Crawford's Carrying The Tune. Nor can you even compare two concertina albums that are in the top Ten. Jack Talty & Cormac Begleys, Na Fir Bolg and Caithlín Nic Gabhann self titled Caitlín. Which is better ? Both are ground breaking and worthy of any record collection. Also many albums not in this top ten are as outstanding. Another key consideration is the length of time the review has been live, with some there longer than others.  The quality of music that we are getting through our door these days is really astounding it has to be said, and compared to other years it has to be up there as a great one.

The point of all of this is the benefit of social media in getting your album out there, especially on TradConnect. Our top 5 albums have jointly received 1,700 views to date.  How these views are accumulated is also not perfect with some getting more promotion than others. Firstly if you make album of the month we will tend to post it on a few relevant Facebook pages and groups. If you are from Galway we will post in the Galway Traditional Group. Ditto if you are from London or New York.  We also post out to Digg, StumbleUpon and other social media.Furthermore some musicians tend to post our reviews directly to their Facebook pages and others don't.  This of course affect views, and ultimately sales.  A good review, sensitively posted to relevant social media is of tremendous help in getting sales

Our view is that we want more musicians to make albums and if we can help them sell the 500 + that they need to break even and hopefully make another album then all the better.  For the price of a bottle of wine you can now download some outstanding albums. It's a tough business and traditional musicians are never going to get rich.  The aim is to cover production costs and hopefully go on to make another album.  However if you are not proactive in your approach to selling, in a manner that is not too "in your face" then you may not get around to making a second or third album. If you have recorded some great music then all the more reason to promote it.

So here is the top ten albums based on views on TradConnect. If you want your album included, join our merry bunch of musicians on TradConnect, create a good profile and send us your album. If you don't we can't promote you. If you are reading this on Facebook give it a like so that all your fellow musicians know.


Top Ten Albums By Views

1. Donall Donnelly - Tremolo    522 views

2. Caitlín Nic Gabhann - Caitlin  511 views

3. Dónal McCague - Bits N Pieces 246 views

4. Karen Ryan - The Coast Road 211 views

5. Jack Talty & Cormac Begley - Na Fir Bolg 200 views

6. Paul McGlinchey - The Boys In The Town 191 views

7. Kevin Crawford - Carrying The Tune 195 views

8. MacDara Ó Raghallaígh - Ego Trip 179 views

9. Caladh Nua - Next Stop 174 views

10. The Sea Stallions - From Halsingland to Howth  161 views

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