Web Watch : Soundcloud Growth Strategy, Execution, America's Music Vacuum, Music Streaming, How Much Music is Disappearing

Web Watch is a collection of articles from around the web that in one way or another have relevance to musicians.  

From trends on social media to technology, marketing and PR.  

From music streaming to Apps to iPhones and beyond.

We filter out what is important and present it as part of this series of posts.

Click on the heading to read the full text.

SoundCloud’s Growth Strategy: Remixing Labels, Creators, and Advertisers

Berlin-based audio-streaming service SoundCloud has 175 million unique listeners each month and a valuation north of a half-billion dollars, based on a funding round early this year.  But it’s losing money; raking in only modest revenue and it’s still trying to sign copyright deals with record labels for much of the music it would like to put on its listeners’ devices. SoundCloud has recently signed new agreements with EMPIRE Distribution, BPM Media, and Collective Digital Studio.

Lefsetz - Execution

1. Ideas are a dime a dozen, execution is everything.  2. We do not live in a pitch economy, almost no one is buying ideas, they’re buying companies, they’re buying something active that is generating capital.  3. We’re all Missourians today, that’s right, we all live in the SHOW ME state. We want to see evidence of your success, of the implementation of your idea, we don’t just want to hear you talk about it.

America's Music Vacuum

When I was a teenager, listening to music was something you did. That’s not an incomplete sentence—it really was its own standalone activity. You stopped playing Atari, you stopped any plans to go out and ride your bike or kick a ball. You stopped everything to listen to the new cassette tape of the Thriller album, all 9 tracks of it.

The Hear and Now: Why I Don't Think About the Future of Music Streaming

Last weekend, I went down to Miami for the first Revolt Music Conference. It was an excellent event with a list of really powerful and provocative people from all corners of the music space. The conversations were passionate and constructive.

You'd be amazed to learn how much music is disappearing

In 1903, Huddie William Ledbetter was one of the strongest voices in American folk and blues. Known as Lead Belly, Ledbetter was known as the King of the Twelve String Guitar, but he also played the piano, the mandolin, the harmonica, and the violin. He wrote songs about racism and politics. His songs have been covered by everyone from Elvis Presley to Nirvana. They tell hard stories about what it was like to be black and a musician in the early 1930s. They are treasures.

The PR genius of Taylor Swift's viral media empire

She may not know how to send rockets into space or operate on your cerebral cortex, but Taylor Swift is a PR mastermind of the highest order. Ever since her career launched, Swift has carefully, methodically, and brilliantly crafted a public persona designed to make you love her (or else). In terms of image control, there probably isn’t a single entertainer out there today who’s as good at playing the same game.

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